Revenue Growth
Scaled E-commerce Revenue Through Paid Media & Funnel Optimization
Built a full-funnel acquisition and conversion system that increased revenue efficiency while improving campaign clarity and reporting.
+312%
Revenue Growth
5.8x
ROAS
-34%
CPA Reduction
Industry
E-commerce
The Challenge
The brand was spending aggressively but lacked a clear funnel structure, creative testing process, and reliable reporting framework. Paid media performance was unstable and growth was plateauing.
Strategy
Step 1
Restructured the full acquisition funnel around clearer user intent stages.
Step 2
Rebuilt campaign architecture across prospecting, retargeting, and creative testing.
Step 3
Improved landing page alignment between ads, offers, and conversion paths.
Step 4
Introduced cleaner reporting and budget allocation logic for better scale decisions.
Execution
Action 1
Created segmented ad sets based on audience intent and product behavior.
Action 2
Designed a creative testing loop for hooks, formats, and offer angles.
Action 3
Refined landing page hierarchy, CTA placement, and value communication.
Action 4
Built a weekly performance dashboard for optimization and decision-making.
Results
Outcome 1
Revenue scaled significantly while maintaining stronger efficiency.
Outcome 2
Decision-making improved through clearer attribution and reporting visibility.
Outcome 3
The account moved from reactive campaign changes to a repeatable growth system.
Want a similar system built for your business?
I build revenue systems, performance frameworks, funnel strategy, and scalable marketing infrastructure designed for growth.