Five engagements. One growth decision each.

Fractional Leadership

Fractional Head of Marketing

Growth stage with proven offer and active sales motion

Senior marketing direction for brands that need strategy, structure, performance oversight, and commercial clarity without hiring a full-time head of marketing.

• Quarterly growth strategy and monthly priority roadmap
• Channel and budget direction tied to commercial targets
• Leadership cadence for in-house and external specialists

Performance

Growth & Performance Marketing

Revenue-validating growth stage with active ad spend

Acquisition strategy focused on efficient growth across paid media, creative testing, funnel alignment, and performance scaling.

• Account restructuring and campaign architecture
• Creative and offer testing framework
• Channel-level budget and scaling model

Project-Based

Funnel & Conversion Optimization

Post-traction businesses optimizing conversion economics

Conversion roadmaps that remove bottlenecks across landing pages, forms, follow-up flow, and lead handoff.

• Full-funnel diagnostic and leakage map
• Landing page and offer-message alignment plan
• Lead flow and qualification process redesign

Consulting

Marketing Systems & Automation

Operational scale stage with cross-functional execution needs

Reporting logic, workflow design, lifecycle automation, and process standards for teams whose growth is outrunning their operations.

• Reporting architecture and dashboard blueprint
• CRM lifecycle mapping and automation logic
• Lead routing, SLA, and follow-up process design

Consulting

AI-Augmented Marketing Operations

Any stage with an active marketing operation and real workflow load

Applying AI where it removes a real bottleneck — creative throughput, lead qualification, and reporting analysis — without pretending it replaces strategy.

• Workflow audit identifying where AI removes a genuine bottleneck
• Creative production framework for higher testing velocity
• Qualification, enrichment, and lifecycle automation design

Advisory

Strategic Advisory / Consulting

Transition or inflection stage before major growth decisions

A focused strategic diagnosis with clear priorities, risk mapping, and a decision roadmap for the next growth phase.

• Channel, funnel, and performance audit
• Root-cause analysis of strategic bottlenecks
• Executive priority matrix and action plan