Performance Marketing — Real Estate
Delivered consistent 35%+ qualified lead rate ($21.7K/month budget), 2x above real estate industry averages
Managed performance marketing campaigns across multiple off-plan real estate launches with a ~$21.7K monthly budget. Built and optimized lead generation funnels that consistently achieved 35%+ qualification rate (vs 15-20% industry average) through systematic targeting, creative testing, and post-intake lead quality optimization.
- Published
- 10 Mar 2026
- Updated
- 17 Mar 2026
- Industry
- Real Estate
- Discipline
- Performance Marketing
$21.7K
Managed Monthly Budget
35%+ (vs 15-20% avg)
Lead Qualification Rate
Multiple Concurrent
Campaigns Managed
The Challenge
Real estate lead gen is noisy—most property inquiries aren't serious buyers or investors. The challenge wasn't lead volume but qualified lead volume. Every budget dollar had to deliver higher-quality leads than industry baseline to justify spend efficiency.
Strategy
- 01
Structured performance marketing campaigns designed specifically for off-plan property launches.
- 02
Focused targeting on high-intent audiences including investors and prospective property buyers.
- 03
Aligned paid advertising with social media presence to reinforce brand trust and project awareness.
- 04
Continuously optimized campaign structures and messaging to maintain strong lead qualification rates.
Execution
- 01
Managed and optimized paid media campaigns with a monthly advertising budget of approximately $21K.
- 02
Executed lead generation campaigns across Meta platforms targeting high-value property buyers.
- 03
Directed social media marketing activities supporting property campaigns and brand awareness.
- 04
Optimized audience targeting, creative messaging, and campaign structure to improve lead quality.
Results
- 01
Maintained 35%+ qualified lead rate across campaigns—2x the industry average for comparable property marketing.
- 02
Built a repeatable campaign playbook that maintained quality across multiple concurrent project launches.
- 03
Generated $M+ in property transaction value traced back to campaign leads across multiple launches.
- 04
Demonstrated that performance marketing could work cost-efficiently in real estate with tight systems and strategic targeting.
Visual Record
Campaign assets from this engagement
Services Applied
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