Project-Based
Turn the traffic you already pay for into a materially higher close rate.
Most funnels do not fail at the click. They fail between the click and the close — in weak offer alignment, unclear pages, slow follow-up, and lead handoff that leaks. I map where momentum is lost and rebuild the path.
Who This Is For
For teams generating traffic and leads but losing conversion momentum between click, qualification, and close.
Typical Stage
Post-traction businesses optimizing conversion economics
What You Get
A clear conversion roadmap that removes bottlenecks across landing pages, forms, follow-up flow, and lead handoff.
- Campaigns with high click volume but low close rates
- Funnels with unclear drop-off points
- Teams needing conversion decisions backed by evidence
Core Deliverables
- 01Full-funnel diagnostic and leakage map
- 02Landing page and offer-message alignment plan
- 03Lead flow and qualification process redesign
- 04Prioritized CRO testing backlog
Strategic Outcomes
- Higher conversion from existing traffic
- Stronger lead-to-sale continuity
- Improved revenue per acquisition dollar
The Result
Higher conversion from the same traffic, stronger lead-to-sale continuity, and better revenue per acquisition dollar.
How I Approach It
Leakage mapping
I trace the full path from ad impression to closed deal and quantify where volume and intent are being lost at each stage.
Message-to-market alignment
I check that what the ad promises, what the page says, and what the sales conversation delivers are actually the same offer.
Qualification redesign
I rebuild forms, routing, and follow-up timing so sales spends its hours on leads that can realistically close.
Prioritized testing
I sequence a CRO backlog by expected impact and effort so the team always knows what to test next and why.
Why This Is Different
I treat conversion as a full-journey problem, not a button-colour problem. Offer, message, page, form, follow-up, and handoff are diagnosed together.
Recommendations are prioritized by expected commercial impact, not by how easy they are to ship.
The output is a decision backlog your team can execute, not a list of observations.
Engagement Models
- Fixed-scope funnel diagnostic
- Conversion roadmap with implementation oversight
- Ongoing CRO advisory alongside an internal team
Good Fit When
- Best when traffic and lead volume are healthy but revenue is not following.
- Useful when sales and marketing disagree about lead quality.
- Strong fit before scaling spend, so more budget is not poured into a leaking funnel.
Common Questions
- Do you build the landing pages yourself?
- I define the structure, message hierarchy, and conversion logic, then either direct your team or work alongside a designer and developer to implement it.
- How quickly do results show?
- Diagnostic findings are immediate. Conversion changes typically need a few weeks of traffic before results can be read with confidence.
Next Service
Marketing Systems & Automation