Case Studies
Performance, systems, and growth work built to scale.
A collection of case studies across revenue growth, lead generation, funnel optimization, reporting systems, retention, creative strategy, and marketing infrastructure.
Scaled E-commerce Revenue Through Paid Media & Funnel Optimization
Built a full-funnel acquisition and conversion system that increased revenue efficiency while improving campaign clarity and reporting.
+312%
Revenue Growth
5.8x
ROAS
-34%
CPA Reduction
Built a Lead Generation Funnel System for Higher Quality Pipeline
Developed a more structured lead generation framework that improved lead quality and reduced wasted spend across campaigns.
+46%
Lead Quality Lift
-27%
CPL
+39%
Conversion Rate
Built a Marketing Dashboard & Reporting Stack for Better Decisions
Created a reporting layer that made campaign performance easier to understand, compare, and act on across channels and stakeholders.
+70%
Reporting Speed
Higher
Decision Clarity
Unified
Channel Visibility
Designed a Retention Automation Engine for Lifecycle Growth
Introduced lifecycle flows and retention logic that improved repeat purchase behavior and customer communication efficiency.
+22%
Repeat Purchase Lift
+41%
Retention Revenue
Expanded
Automation Coverage
Introduced a Creative Testing Framework for Paid Social Performance
Built a more disciplined testing framework to improve creative output, learning speed, and paid social decision-making.
+3x
Testing Velocity
+28%
CTR Improvement
Faster
Learning Speed
Built a Marketing Team Structure to Support Scalable Execution
Helped shape a more effective marketing function through clearer roles, operating processes, and delivery systems.
25+
Team Built
Improved
Process Clarity
Higher
Execution Speed
Repositioned the Offer and Funnel to Improve Conversion Efficiency
Strengthened conversion performance by refining the offer, simplifying funnel logic, and improving user journey alignment.
+64%
Conversion Lift
-21%
Bounce Reduction
Improved
Funnel Efficiency
Built Multi-Channel Growth Architecture for Sustainable Scale
Developed a more connected marketing system across acquisition, reporting, funnel logic, and conversion optimization.
Higher
Growth Consistency
Improved
Channel Coordination
Stronger
Operational Clarity