Dashboarding
Built a Marketing Dashboard & Reporting Stack for Better Decisions
Created a reporting layer that made campaign performance easier to understand, compare, and act on across channels and stakeholders.
+70%
Reporting Speed
Higher
Decision Clarity
Unified
Channel Visibility
Industry
Multi-Channel Marketing
The Challenge
Data lived across different platforms, reporting was fragmented, and leadership lacked a reliable view of performance across acquisition activities.
Strategy
Step 1
Centralized channel-level data into a more usable reporting structure.
Step 2
Defined core KPIs by funnel stage rather than vanity metrics alone.
Step 3
Built a cleaner executive view alongside a performance operator view.
Step 4
Reduced reporting friction by standardizing definitions and outputs.
Execution
Action 1
Mapped campaign data into a simplified dashboard structure.
Action 2
Created KPI groupings for spend, efficiency, conversion, and growth.
Action 3
Established a repeatable review rhythm for weekly and monthly performance.
Action 4
Aligned reporting outputs with stakeholder priorities and decisions.
Results
Outcome 1
Reporting became faster and easier to maintain.
Outcome 2
Teams were able to identify issues and opportunities more quickly.
Outcome 3
Leadership gained stronger visibility into what was driving growth.
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