Retention Systems
Designed a Retention Automation Engine for Lifecycle Growth
Introduced lifecycle flows and retention logic that improved repeat purchase behavior and customer communication efficiency.
+22%
Repeat Purchase Lift
+41%
Retention Revenue
Expanded
Automation Coverage
Industry
E-commerce
The Challenge
Customer acquisition was active, but retention systems were underdeveloped, leading to missed opportunities after first purchase.
Strategy
Step 1
Mapped lifecycle stages and key behavior triggers.
Step 2
Designed retention flows around onboarding, repeat purchase, and win-back.
Step 3
Aligned messaging with customer stage and offer timing.
Step 4
Focused on maximizing value from existing customer cohorts.
Execution
Action 1
Built foundational email and SMS automation flows.
Action 2
Created behavior-based triggers and segmentation logic.
Action 3
Improved timing and content sequencing for lifecycle messages.
Action 4
Reviewed flow performance and optimized for engagement and revenue.
Results
Outcome 1
Retention became a more meaningful contributor to total revenue.
Outcome 2
The brand reduced its dependence on acquisition-only growth.
Outcome 3
Lifecycle communication became more structured and scalable.
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