Rocky Real Estate
- Year
- 2026
- Industry
- Real Estate
- Discipline
- Marketing Leadership
Real estate company based in Dubai with a focus on luxury properties.
Rocky Real Estate required a stronger premium digital identity that reflected its luxury property positioning while also supporting high-intent lead generation.
Market Focus
Off-Plan & Secondary Markets
Core Goal
Lead Generation
Location
Dubai
My Role
Built & led the marketing team across departments, responsible for creative coordination, brand identity, performance strategy, and digital project execution.
The Challenge
The brand identity was undefined, the digital presence was inconsistent and lacking, no marketing team or strategy was in place, and the company needed to quickly build a market-ready presence that could support campaign efforts.
The Solution
I worked on planning of the brand identity, brand strategy, team building and department consolidation, creative coordination, and performance strategy to build a stronger digital presence and support campaign efforts across channels.
The Outcome
Built a stronger luxury brand presence and supported lead-generation efforts across digital touchpoints.
Services
- Performance Marketing
- Creative Direction
- Landing Page Planning
- Digital Brand Presentation
- Campaign Coordination
- Team Building & Leadership
- Campaign Strategy
- Team Management
Deliverables
- Campaign creatives
- Property marketing visuals
- Lead-generation landing page direction
- Digital brand consistency system
Campaign Design Direction
Visual direction used across promotional communication and property-led storytelling.
Next Project
Alpha Aesthetics Gym